The Renegade Classics Motorcycle Clothing Company was launched in Fresno, California, back in 1990 by Kent and Debbie Mortimer. Their idea was to create a store that catered exclusively to the Harley, Cruiser and V-Twin Biker market, offering high quality goods at reasonable prices. Even though their Fresno store was in a hard to find location and had no visibility from a major street, "bikers" found it and word spread of their great prices on "Biker" essentials and the high quality clothing they designed and manufactured. Their reputation grew further by their presence at many runs and events in Northern California and their own store parties and events.

In 2002, Kent was approached by Troy Rowsey about licensing the concept for a store he wanted to open in Sacramento, California. An agreement was made and the Sacramento Renegade Classics was soon a roaring success. Kent and Troy then formed a partnership to license the concept nationally. Renegade Classics now has over 40 partners nationwide, including three outlets in Sturgis SD, which open annually for the August rally. All the stores are locally owned and operated and strive to meet the needs and tastes of their local "biker" communities.